Author Archives: Pedro Matias

SMX Germany 2020

SMX Munich 18-19 March 2020 Partnership

We are excited to announce we have partnered once more with SMX, this time in Munich, the largest SEO and Paid Search conference…
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Google Mobile First Index FAQ 2019

Mobile-First Index FAQ

This post covers Mobile-First-Index FAQ with structured data. Read also: What Is The Mobile-First-Index And How It Affects SEO?
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how to optimise for voice search

How To Optimise For Voice Search – The Future Of SEO!

Google’s Voice Search was initially a Google labs feature. On June 14, 2011, Google announced at its Inside Google Search, Google Voice was…
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Search Console Dashboard Traffic Drop From Website Redesign

When Should You Involve An SEO For Website Redesign

Just in the past three months, I had two clients including a luxury brand with critical mistakes that would be easily caught by…
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Test Your Mobile Website Speed and Performance

How To Test Mobile Speed With testmysite withgoogle

It's no news to most people that Google is pushing mobile from all angles, the main thrust right now is the upcoming Google…
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CRO Goal Conversion Rate in Google Analytics

Tips To Convert More Customers – Avoid CRO Mistakes

Have you been looking for ways to increase your sales or revenue? You may have different company products and services. You can have…
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What Is The Mobile-First Index And How It Affects SEO?

What Is The Mobile-First Index And How It Affects SEO?

Desktops used to be the primary source of internet traffic with Google focusing on desktop-based sites for ranking. But things have changed drastically…
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Gutenberg WordPress plugin WordPress org

How to Use WordPress Gutenberg Blocks?

What does the 14th-century German inventor of block printing have in common with WordPress? Named after Johannes Gutenberg, The Gutenberg, the new editor…
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How To Target Search Query Types In SEO

For long, marketers have focused on keywords in their SEO efforts. But keywords only represent a part of the equation. SEO starts with…
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Google logo for RankBrain

What Is Google Search RankBrain [For Mere Mortals]

RankBrain is an AI (artificial intelligence) system. Not to be confused with Google Brain, although certainly part of it. RankBrain is not an…
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SEO vs Paid Search Which Is Best

Is SEO Better Than Paid Search?

If you can have both PPC and SEO as part of your overall digital strategy, you most likely will be best served by…
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Promotional vs Informative In Content Marketing And SEO

Promotional vs Informative In Content Marketing And SEO

Think about your users, what questions they might have, answer those and participate, REMEMBER to be informative, you need to leave your sales…
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Content marketing book labyrinth

How Does Content Marketing Affect SEO

To summarise content marketing in 2016 affects SEO more than ever and the opposite is also true. Whether these effects are positive or…
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eventual treatment of all HTTP pages by Chrome

All HTTP Sites Marked NOT SECURE July 2018

SEO benefits aside it seems clear, in terms of conversions there is really no choice. If you want to understand this further, head…
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wordpress-logo-stacked

Why WordPress Is The Best CMS For Your SME Website

The benefits of using WordPress far outweigh the very few disadvantages. WordPress is a terrific way to get your website online quickly.
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