How to do an SEO audit for your website? Performing an SEO audit is fundamental for the success of your website and organisation. A website audit is an extensive diagnosis of all the elements that determine its visibility in search engines.
What is an SEO audit and why is important?
An SEO audit provides a comprehensive view of your website, including overall traffic and individual pages. The main intent is to find and correct weak spots in campaigns that have an impact on web performance in order to rank higher on Google and other search engines.
Types of SEO audits:
It is possible to perform a technical SEO audit, on-page and off-page SEO audits. The three areas serve different objectives, but they are all critical to a successful website.
How to do a technical SEO audit
The technical SEO audit checks the indexability and crawlability of the site, code errors, broken links, or usability issues that may be restricting search engines from accurately crawling the site. Therefore impacting the ability of search engines to rank pages or been to display them all together.
A technical SEO audit goes well beyond these basic notions and can and usually reveals opportunities to grow your SEO traffic in the order of 100% in the first year sometimes exponentially. This can be particularly true if you never had a complete SEO audit done.
In our experience, a LOT of SEO companies focus on low-quality link building and paid links, not only because they are easier to do but because many simply do not have the technical skills to execute a full technical audit. If you had SEO done before and did not have a technical SEO based on data you may be seating on a big opportunity.
How to do an on-page SEO audit
The on-page SEO audit is more concerned with content optimisation and ensuring that all of your pages have all of the necessary meta tags, title tags, and descriptions to rank well in search engine results pages SERPs. Read our beginners guide to on-page SEO.
How to do an off-page SEO audit
Off-page SEO auditing is the process of evaluating the external factors that affect rankings in search engines. Because link building can be an important element, it is critical to understand what to look for when performing an off-page SEO audit.
There are numerous other factors that can influence your website’s ranking. These include social media as well as content marketing.
The following are the most important steps to observe when performing an SEO audit:
1. Install SEO auditing tools
SEO auditing tools are a must have for SEO professionals. They help them to find out what their site needs to rank higher in the search engine.
Here is a list of SEO auditing tools that can be used:
Google Search Console – it’s a great tool for checking how often Google crawls your website and how many pages are indexed each time they do so. GSC gives you the last 16 months of data and can be used for various technical SEO aspects, such as XML sitemaps. You can communicate directly with Google. This should be every site owner’s primary SEO tool.
Google Analytics – lets you measure your advertising ROI as well as track your video, and social networking sites and applications. GA tracks all traffic types to your site, it is less useful and gives us less detail on data than it did in the past.
Screaming Frog – it crawls your website, then generates an easy-to-read report with all the necessary information about your site’s indexation and ranking.
SEMrush – you can use this tool to see how strong your competition is, see who’s linking to you, find out where your competitors are getting their backlinks from, and much more. This and other third-party tools, give you some data that Google does not in GA or GSC such as the exact keywords a given page ranks for.
There are many others, but these four will keep most SEOs busy and in good hands.
2. Check your site’s indexation
The process of indexing a website is an important part of SEO. It is the process of adding your site to the list of sites that Google crawls and indexes. If your site isn’t indexed, it won’t show up on search engine results pages and you won’t get traffic to your site.
In order to make sure that Google can crawl and index your site, you need to make sure that you have a sitemap file. A sitemap file tells Google what content is on your website so it knows what pages to crawl and index.
3. Check your competitors’ Indexation and backlinks
In order to beat your competitors, you have to know them. This is where competitor analysis comes in. It is a process of examining the strengths and weaknesses of the competition, which will help you make decisions that will be more profitable for your business. Getting an overview of your competitors’ backlinks and indexation is a good place to start.
4. What are your Google rankings?
Google is the most popular search engine on the internet. It is used by more than 90% of all internet users.
The ranking algorithm of Google’s search engine is one of the most guarded secrets in the world. However, there are some things that we know about it and they are:
Google uses over 200 ranking factors to determine how to rank pages for a given search query.
There are many ways to improve your rankings in Google Search Results and we will explore them in the following steps.
5. What types of content does your site have?
Your site likely has a variety of content types, including blog posts, product descriptions, category pages, and more. Depending on your business, you may also have other types of content, such as customer testimonials or FAQs. To make sure your site is meeting your customers’ needs.
Write new content based on the type of content that is already popular on your site.
Conduct a content audit to see what types of content are most popular with your audience. Then, create more content that falls into those categories.
SEO optimise your content based on the previous points and keyword research to ensure that your targeted audience can find your new content.
6. Identify your keyword rankings
Ensuring that you have a strong keyword strategy is a key part of any successful website. But how do you know which keywords to focus on?
You can rank keywords in your site by using Google’s Keyword Tool. It provides information about both search volumes and competition for the desired keyword. You might also want to create a more detailed keyword strategy by using online tools such as SEMrush and Ahrefs to determine the most effective keywords to target.
7. Find out your competitors’ Keywords
Find out the keyword(s) ranking higher than you on google search engine result pages and analyse your performances with these keywords in mind every time you create new content or optimise old ones!
Keyword research is an important step in SEO. It can be difficult to keep up with the ever-changing trends in SEO and different search rankings. You should find out the keyword(s) that are ranking higher than you so that you can see how they are doing it or what they did differently than you. Tracked keywords also help identify areas of opportunity for your business.
Keywords on Google play a big role in content marketing success. You should find out the keywords that are ranking higher than you so that you can see how they are doing it or what they did differently than you.
Which one is the best tool to do SEO audit for your website?
There is no one-size-fits-all answer to this question, as the best tool for SEO audit will vary depending on the specific website and its needs. However, some popular SEO audit tools include Google Analytics, Google Search Console and Screaming Frog.
What is a technical SEO audit?
A technical SEO audit is an analysis of a website’s technical aspects that could be affecting its search engine rankings. This can include things like site speed, indexation, and crawlability.
How much does an SEO audit cost in the UK?
The cost of an SEO audit will vary depending on the size and complexity of the website, as well as the specific needs of the client. However, a typical SEO audit can range from £1000 to £20.000 in the UK.
Why are SEO audits are important?
An SEO audit is important because it can help to identify any technical issues that may be affecting a website’s search engine rankings. This can then be used to improve the website’s overall SEO strategy.
How long does it take for Google to rank your page?
There is no definitive answer to this question, as Google’s algorithms are constantly changing and evolving. However, it typically can take Google a few days to a few weeks to rank a new page.
What is a local SEO audit?
A local SEO audit is an analysis of a website’s local search engine optimisation, which can be used to improve its visibility in local search results. This can include things like optimising for local keywords and citations.
How often should you audit your website?
There is no definitive answer to this question, as the frequency of audits will vary depending on the specific website and its needs. However, a general rule of thumb is to audit your website at least once per year.
How much is an Agency SEO retainer per month in the UK?
The cost of an Agency SEO retainer will vary depending on the size and complexity of the website, as well as the specific needs of the client and the size of the website. However, a typical Agency SEO retainer can range from £1000-£20.000 per month in the UK.
Can you pay Google for SEO?
No, you cannot pay Google for SEO. Google’s search algorithms are based on a number of factors, and paid placement is not one of them.