SEO Training

We provide bespoke SEO courses in central London. One to one or group SEO training tailored to your skills and project. You will learn long term modern SEO based on content marketing strategies.

Beginner SEO training

Our bespoke beginner SEO courses are tailored to your needs. Our courses are not an academic exercise one size fits all. However, you can expect to learn all the basics of SEO best practices. What constitutes good and bad SEO. Most important what is webspam and black hat SEO.

 

Beginner SEO topics we can cover:

 

  • White hat SEO vs Black hat SEO
  • Staying within Google guidelines
  • Brief overview of Google search algorithms
  • Technical SEO basics and auditing tools
  • Crawling, indexing and ranking
  • Keyword research and tolls
  • Developing a keyword strategy
  • ON page ranking factors
  • Page structure for good SEO
  • Website architecture
  • Over optimisation
  • Off page factors
  • Link building vs link earning
  • Social media for SEO
  • Content marketing and modern SEO
  • Local SEO basics
  • Anything specific to your niche

Advanced SEO training

Our bespoke advanced SEO courses assume a degree of knowledge and experience of SEO. If you and your team are comfortable with most of these beginner topics we can tailor your course accordingly and any additional tasks specific to your project.

 

Advanced SEO topics we can cover:

 

  • Hosting for SEO and server location
  • Website speed and caching plugins for Wordpress
  • Google spam algorithms and over optimisation
  • Google Analytics setup and configuration
  • Google Search Console setup and configuration
  • Google My Business setup and configuration
  • Keyword research and tools
  • Advanced keyword strategies
  • Website architecture for SEO
  • Local and mobile SEO
  • Link earning and link building in 2018
  • Social media for SEO
  • Content marketing and modern SEO
  • Promotional vs informative content
  • Mobile-first Index and a mobile-first world (NOW)
  • Woocommerce SEO for your online shop
  • Anything specific to your niche

WordPress SEO Training

We also provide specific WordPress SEO Training tailored to your needs.

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Beginner WordPress SEO training

Our bespoke beginner WordPress SEO courses are tailored to your needs. If you are completely new to WordPress, SEO or both, or have just started this is the ideal course for you. Our courses are not an academic exercise one size fits all. However, you can expect to learn all the basics of WordPress SEO best practices. What constitutes good and bad SEO.

 

Beginner WordPress SEO topics we can cover:

 

  • Wordpress.com (cloud based) vs wordpress.org (self-hosted)
  • White hat SEO vs Black hat SEO
  • Staying within Google guidelines
  • Overview of Google search algorithms
  • Best WordPress SEO plugins
  • Technical SEO basics and auditing tools
  • Crawling, indexing and ranking
  • Keyword research and tolls
  • Developing a keyword strategy
  • ON page ranking factors
  • Page structure for good SEO
  • Website architecture
  • Off page factors - link building vs link earning
  • Mobile SEO

Woocommerce Services Logo

 

Advanced WordPress SEO training 

The advanced WordPress SEO courses assume a degree of knowledge and experience of both Wordpress and SEO. As a guide, the list of topics in the beginner course should be an indicator that you are an advanced user. If you feel you and your team are comfortable with most of these topics we can tailor your course accordingly.

 

Advanced WordPress SEO topics we can cover:

 

  • Website speed and caching plugins for Wordpress
  • Selecting the "right" WordPress theme for your skills
  • Advanced Wordpress technical audit
  • Google Analytics setup and configuration
  • Google Search Console setup and configuration
  • Worpdpress site architecture for SEO
  • Woocommerce SEO 
  • Wordpress Canonicalisation 
  • Wordpress indexing what to index
  • XML Sitempas
  • Schema and Rich Snippets 
  • AMP is it for you?
  • Content marketing and modern SEO

SEO training locations in London

  • within zone 1 to 3 > further out may carry other charges
  • Another place you work from, hotel, gallery, museum, etc.
  • At our office in Old Street. Add £125 for up to 5 people more
  • Virtually - including multi location video conferencing

If you're outside London or the UK, we are more than happy to travel to you, please get in touch to discuss any extra arrangements, typically travel and stay.

 

How much does it cost?

£390 per 3 hour session, includes a site audit and action plan 100% relevant to your site, as well as follow up questions.

 

  • Add £120 for each additional attendee.
  • You can pay via bank transfer, PayPal, card, cash or Bitcoin
  • All training requires advance booking and payment

What happened to the 2 hour model? This is no longer available unless you are an existing client that hired me on those terms before, if so please get in touch.

 

Cancellations

Training cancellation fees:

  • up to 24 hours 20%
  • 24 hours + FREE you get a full refund

Room cancellation fees:

  • up to 24 hours 50%
  • 24  hours + 25%

SEO training for teams

Team Workshops are now an extension of 1-2-1 training with an additional fee per person of £120 per 3 hour session.

There is currently a 4 hour model, usually delivered from 13.30 to 16.30 hours. If you desire other times, please make mention of this when booking.

See also Wordpress Training.

 

Availability

Book Monday to Friday from 13.30 to 16.30 hours,  slots are normally available within two/three weeks at the most.

Please get in touch with your preferred dates.

Training is currently delivered by Pedro Matias, you can call him on +44 (0)7809 616 807.