Advanced SEO Training

Beginner and advanced SEO training in London the UK, Europe and beyond or virtually are not a one size fits all or purely academic exercise. We take the time to learn about you and your business, you goals and expectations.

 

SEO training courses are then tailored to your business and website as well as your current understanding of SEO, this means they will be 100% relevant. Our clients usually learn more about their websites and SEO in a few hours than they have done for years, being able to implement successful SEO on their sites.

 

Beginner SEO training

Our bespoke beginner SEO courses are tailored to your needs. Our courses are not an academic exercise one size fits all. However, you can expect to learn all the basics of SEO best practices. What constitutes good and bad SEO. Most important what is webspam and black hat SEO.

 

Beginner SEO topics we can cover:

 

  • White hat SEO vs Black hat SEO
  • Staying within Google guidelines
  • Brief overview of Google search algorithms
  • Technical SEO basics and auditing tools
  • Crawling, indexing and ranking
  • Keyword research and tolls
  • Developing a keyword strategy
  • ON page ranking factors
  • Page structure for good SEO
  • Website architecture
  • Over optimisation
  • Off page factors
  • Link building vs link earning
  • Social media for SEO
  • Content marketing and modern SEO
  • Local SEO basics
  • Anything specific to your niche

Advanced SEO training

Our bespoke advanced SEO courses assume a degree of knowledge and experience of SEO. If you and your team are comfortable with most of these beginner topics we can tailor your course accordingly and any additional tasks specific to your project. 

 

Advanced SEO topics we can cover:

 

  • Hosting for SEO and server location
  • Website speed and caching plugins for Wordpress
  • Google spam algorithms and over optimisation
  • Google Analytics setup and configuration
  • Google Search Console setup and configuration
  • Google My Business setup and configuration
  • Keyword research and tools
  • Advanced keyword strategies
  • Website architecture for SEO
  • Local and mobile SEO
  • Link earning and link building in 2018
  • Social media for SEO
  • Content marketing and modern SEO
  • Promotional vs informative content
  • Mobile-first Index and a mobile-first world (NOW)
  • Woocommerce SEO for your online shop
  • Anything specific to your niche

WordPress SEO Training

We also provide specific WordPress SEO Training tailored to your needs and 100% relevant to your site or project.

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Beginner WordPress SEO training

Our bespoke beginner WordPress SEO courses are tailored to your needs. If you are completely new to WordPress, SEO or both, or have just started this is the ideal course for you. Our courses are not an academic exercise one size fits all. However, you can expect to learn all the basics of WordPress SEO best practices. What constitutes good and bad SEO.

 

Beginner WordPress SEO topics we can cover:

 

  • Wordpress.com (cloud based) vs wordpress.org (self-hosted)
  • White hat SEO vs Black hat SEO
  • Staying within Google guidelines
  • Overview of Google search algorithms
  • Best WordPress SEO plugins
  • Technical SEO basics and auditing tools
  • Crawling, indexing and ranking
  • Keyword research and tolls
  • Developing a keyword strategy
  • ON page ranking factors
  • Page structure for good SEO
  • Website architecture
  • Off page factors - link building vs link earning
  • Mobile SEO

SEO Training London

 

Advanced WordPress SEO training

The advanced WordPress SEO courses assume a degree of knowledge and experience of both Wordpress and SEO. As a guide, the list of topics in the beginner course should be an indicator that you are an advanced user. If you feel you and your team are comfortable with most of these topics we can tailor your course accordingly.

 

Advanced WordPress SEO topics we can cover:

 

  • Website speed and caching plugins for Wordpress
  • Selecting the "right" WordPress theme for your skills
  • Advanced Wordpress technical audit
  • Google Analytics setup and configuration
  • Google Search Console setup and configuration
  • Wordpress site architecture for SEO
  • Woocommerce SEO
  • Wordpress Canonicalisation
  • Wordpress indexing what to index
  • XML Sitemaps
  • Schema and Rich Snippets
  • AMP is it for you?
  • Content marketing and modern SEO

SEO Training FAQ

 
How is SEO training priced?


SEO training is currently priced on a per project basis, depending on the site you are using, your team’s skill level and the combination of sessions needed.

How relevant will the course be to our website?


100% relevant with appraisal of your site and completely bespoke designed around your content and keywords in your niche and the health of your website, as well as the skill level of any course attendee.

What SEO tools do you use?


Our primary tools are Google and our own tools and processes developed over a decade. We also use Google Analytics, Google Search Console and any top industry tools such as Majestic, Moz, ahrefs, SEMrush, Screaming Frog and a variety of web based crawlers.

What is your approach to SEO?


We are great advocates of staying within Google guidelines and avoid black hat techniques such as PBNs. We have extensive experience in recovering sites from such practices.

Can you help with Structured Data Training?


Yes. This section is coded with FAQ Structured Data and is very current with Google push for more question/answer type of query and content.

Where is the SEO training delivered?


Please see above, this can be at your office, our office in Paul Street Shoreditch or a number of high end locations across London, the UK and beyond, and also virtually if you prefer.

Do you offer follow up support after the course?


Yes we support you with any questions related to what was covered in your course. We also have further consulting and support options for more in depth and ongoing support.

SEO training London locations

  • Your office within zone 1 to 3 > further out may carry other charges
  • Another place you work from, hotel, gallery, museum, etc.
  • At our office in Paul Street. Additional fees may apply
  • High-end hotels and coffee shops across London (dedicated work wifi network)
  • Virtually - including multi location video conferencing

If you're outside London or the UK, we are more than happy to travel to you, please get in touch to discuss any extra arrangements, typically travel and stay.

 

How much does it cost?

Prices are currently on a per project basis please enquire 

100% relevant to your site 

 

 

  • You can pay via bank transfer, PayPal, card or cash 
  • All training requires advance booking and payment

 

SEO training for teams

Team Workshops are now an extension of 1-2-1 training with an additional fee p/hour per person.

 

Begins at 2 hours per session. 

 

See also Wordpress Training.

 

Availability

Book Monday to Friday from 10.00 to 19.00 hours, slots are normally available within two/three weeks at the most.

 

Please get in touch with your preferred dates.

 

Training is currently delivered by Pedro Matias, you can call him on +44 (0)7809 616 807.

 
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