Local citations for local SEO have long been recognised as important for local companies seeking online success. Even if their impact on conversions or sales is not very significant, citations can help a local business develop and grow its internet profile.
It takes time, work, dedication, and financial investment to become well-known locally, but once you do, there are a lot of opportunities for business growth and development. Optimising your website for local searches is an excellent place to start.
The creation of a Google Business Profile is crucial for any company trying to rank on Google locally. There, you can share basic information about your business, such as the address, phone number, and opening hours, as well as post updates about your business and new products that are available.
For local SEO what is a citation?
Local citations are mentions online of a local business which include the company name, address and phone number. These company details have been coined the term, “NAP” standing for Name, Address and Phone Number.
Local citations are often found on websites, usually on directory websites such as Yell and Yellow Pages.
Our UK citation list for local SEO contains most websites and directories from which UK businesses can list their company’s information. Submitting your business online details can improve its search engine visibility by increasing local relevancy.
Where can I find local citations?
Search engines, local business directories and applications all have different kinds of Citations that need to be kept up with. So where on the internet do you need to establish and manage local business citations?
It ought to be a simple question, but the situation will always be shifting. Maintaining current standards on this matter is difficult given the rise of new directories and the mergers, changes, and rebranding of key data platforms. Maintaining accurate citations alone can be a challenge in and of itself.
The fundamental goal of citations, a list of the primary web locations where local business information is gathered and disseminated, sorted by citation type, and instructions on how to begin accumulating citations to improve your company’s online exposure are all covered in this guide.
What is a local citation service?
A website that functions as an online yellow pages book is called a local directory. A list of companies that are based in a specific area will be found in an online local directory.
Your site will get visitors, backlinks and help with local ranking if you list it in these directories.
When you purchase a local directory submission service, it means that someone will carefully submit your information in accordance with the guidelines stated in these local business directories and manually add your URL to these local directories.
Do local citations help SEO?
The fact that not all SEO experts concur on the significance of citations doesn’t change the fact that there seems to be a lot of evidence to support it.
Search engines like Google consider a wide range of variables when determining the authenticity, trustworthiness, and overall quality of their search results. One of the most important is mentions on other reliable websites and on social networks.
The more your company name, address and phone number appear, the more proof Google has that your company is legitimate and operates as described.
Obviously, site relevancy matters, so gathering citations from random sources won’t do anything for your SEO. Citations, however, generally assist Google in validating the legitimacy of your company and everything associated with it.
Citation List for UK Businesses
These below or the first 50 would be a good start for any business wanting to improve local SEO.