If someone is offering you an SEO service that sounds too good to be true, then it probably is. Any promise of immediate results will utilise deliberate manipulative webspam techniques, such as a Private Blog Network (PBN) to trick search engines into ranking websites higher than they should be.
What is a private blog network?
Private Blog Networks build links from websites to your money site, which in turn gives your web pages a higher position in search results. A PBN is usually controlled by one person or a small number of people, and in the past were difficult to detect.
Google continues to crack down on these types of underhand practices. Widespread messages have been sent via Google Webmaster Tools to sites they consider to have thin content or pages that have little value, as their only purpose is to redirect web traffic to a different destination. Google has also deployed the ‘panda algorithm’ which can detect and penalise low quality sites, preventing them from appearing at the top of search results.
The other important algorithm that combats the artificial links mentioned above is called “Penguin”, since its last major release in September 2016, it is debatable how effective it is, nevertheless in our humble opinion, these tactics and short term strategies are never a good idea, if you want your website or Google search results to last.
Secondly, you need to focus on your SEO over the long term by creating great content that your readers will benefit from. Building relationships and trust with your customers is also key, as you show them that you have exceptional knowledge within your area of expertise.
Long term thinking in SEO
You may wonder how long a successful SEO campaign will take? The answer is that your site’s search engine optimisation should be ongoing. It also depends if your website is new, or if you have been around for a while and have used webspam previously. Either way, a long term outlook will give you the results you are looking for.
Slow and steady wins the race
A bit like the story of the tortoise and the hare, racing ahead with guarantees of higher page ranking via private blog networks may initially give you results. However, in the long run, you seriously risk damaging the searchability of your website and the reputation of your business.
In the end, the tortoise won the race by being patient and wise. If you have the same attitude, then both you and your website will become even more successful over time. Your main focus in any SEO work should always be thinking about your user’s needs and creating content o match those.
We are a digital boutique in central London our core is SEO, paid search and content marketing. Based at the centre of it all, the Silicon Roundabout in Old Street and Shoreditch and work with tech startups and innovators all the way to the other side of town in Soho, Marylebone and Mayfair with the beauty, health, luxury, fashion and media industries to mention but a few.
SEO, paid search and content marketing boutique specialising in long-term strategies.