February 19, 2019
For long, marketers have focused on keywords in their SEO efforts. But keywords only represent a part of the equation. SEO starts with…
August 23, 2018
‘OK, Google…’ ‘Will social media help me grow my business?’ To answer your question, Google will turn to an SEO strategist, a marketing…
June 11, 2018
Prior to 2012, plenty of poor-quality content ranked at the top of Google searches. These short-form web pages, articles and blog posts generally…
April 14, 2018
One key but often overlooked aspect of effective social media is the ability to attract natural links to your website. There is a…
February 22, 2018
Recommended guidelines from the major search engines state that SEO should focus on bringing a good user experience for...
January 10, 2018
While this is an excellent starting point, it is by no means scientific. This is why you should consider...
By Pedro Matias
December 9, 2017
Just in the past three months, I had two clients including a luxury brand with critical mistakes that would be easily caught by…
By Pedro Matias
October 7, 2017
It's no news to most people that Google is pushing mobile from all angles, the main thrust right now is the upcoming Google…
By Pedro Matias
September 21, 2017
It has been a long time coming but it is finally almost here. Google announced almost a year ago that Chrome will eventually…
By Pedro Matias
September 10, 2017
If you can have both PPC and SEO as part of your overall digital strategy, you most likely will be best served by…