Why You Need A Google Business Profile?

Why you need a Google Business Profile? A GBP is a free service that helps businesses show up in Google Search, Maps, and other Google products. This tool helps businesses manage their online presence and make it easier for customers to find them.

Businesses can claim their Google profile and add information about their business, including contact information, opening hours, photos of the business location, and more. They can also share to their social media accounts from their Google profile to Facebook or Twitter right from their listing.
Why You Need A Google Business Profile?

How to signup for a GBP?

Google has been providing a variety of business listings for a long time. From Google Maps to Google Places, Google My Business and now Google Business Profile. These tools help businesses reach out to their customers and provide them with the information they need.

You are able to signup with any existing Gmail account, so in most cases, you will probably just need to log in as you do in any other Google service. If you do not have a Gmail or Google Workspace Email account (Gmail for business) you will need to create one.

Sign up for Business Profile

1. On your computer, go to Business Profile Manager.
2. Sign in to your Google Account, or create one. If you create a new Google Account, sign up with your business email domain.
3. Enter the name of your business. Then, click Next
4. Search for and select a business category. Then, click Next
5. Choose whether you have a location customers can visit.
6. Enter the service area of your business.
7. Enter a phone number and website URL. Then, click Next.
8. Click Finish.
9. Select a verification option.
Recommendation: Review your information before you request verification

How to update a GBP?

Google Business listings are a great way for your company to show up in search results. It is important to keep them updated with the latest information about your business, like hours of operation and new products.

There are two ways you can update your Google Business listing. You can do it by logging into the Google My Business website or through Google directly on the SERP while logged in to the same account that owns or manages the listing. If you need a London SEO consultant to help you signup and manage yours, do not hesitate to get in touch.

How to signup for a GBP?

A business profile on Google is an online representation of your company that helps people find you on Google Maps, get directions to your store, and learn about your products or services. It also helps you keep track of the reviews customers leave about you on these platforms.

How do Google Business Profiles work?

Google Maps is the most popular mapping service in the world. It is not surprising that Google Maps Local SEO Ranking Factors are more important than ever. The following are some of the factors that will have a significant impact on your local SEO ranking in 2022:

  • The number of reviews and ratings from Google users
  • The number of reviews and ratings from other review sites
  • Your star rating on Google Maps
  • Your star rating on other review sites
  • The distance between your business and the user’s location

The distance between your business and the other nearest businesses on Google Maps. The number of reviews and ratings from Google users, all can have a significant impact on your local SEO rankings.- The number of reviews and ratings from other review sites will also be important.

What is the difference between Google My Business and Google Business Profile?

GBP is the replacement for Google My Business (GMB). Google has sunsetted both, the web dashboard for GMB and the associated mobile apps.

The Google My Business website will transition to support primarily larger businesses with multiple profiles and will be renamed “Business Profile Manager

How Does Local Search Impact Mobile SEO?

A Googler recently talked about how 46% of its searches have local intent. Smartphones and tablets account for 72% of online searches for a Food and Beverage site, the greatest of all sectors. More, 68% of mobile-based online searches are dedicated to the health industry. You don’t want to make your business lose out on featuring in Google Local Search results. Both your mobile-friendly SEO strategy and local SEO work in sync.

This is more relevant since 2018 and the launch of the mobile-first-index, which in layperson’s terms means; the mobile version of your site is the one being taken into account for rankings.

Prepare for mobile-first indexing. Mobile-first indexing means  Google will predominantly use the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page’s content when evaluating the relevance of a page to a user’s query. Quoted from Google developers blog.”

In summary, a GBP is probably one of the easiest and most effective ways to help manage your business presence on both Google search engine results page (SERP) and Google Maps as well as being more easily found by mobile users. We are now in a mobile-first index and GBP goes a great way to help any business rank locally.

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